When You Rent DVDs, Don’t Miss The ‘Coming Soon’ Movie Trailers For Some Good Picks!
In the old days, when you went to the movie theatre, did you take your time at the soda and popcorn stand, so as to bypass the coming soon movie trailers? I did. What I’d come to see was the feature film and, running late, just got to my seat as the movie started, happy with my munchies and still on time for the film I’d paid to see.
Lately, I’ve noticed a change in the perennial ‘coming soon’ movie trailers on my DVD rentals. Apparently, the DVD distributors have smartened up. While they do have a captive audience, in that when you press ‘play’, the movie begins with the movie trailers, so it’s just extra work to forward the DVD to where the movie starts. Besides, because you’re at home, you fix the popcorn and what not before you sit down to watch, so there’s no rush and no wasted time finding your parking spot at the theatre. A little extra free entertainment never hurts.
Also, by the time the movie gets to DVD format, the ‘coming soon’ movie trailers give you previews of movies already on DVD, so if you’re interested in what you see on the previews, you can rent it next time you visit the movie rental store.
The previews shown in the movie theatres really were ‘coming soon’, not yet available. I’m terrible at remembering names of movies and if I had to wait 3 or 4 months, it wasn’t worth the trouble of whisking out a notebook to write the name of the movie down ? even I am not so eccentric! Besides, those ‘coming soon’ movie trailers advertised films made by that movie producer and which would be showing at the movie theatre I was attending. Easier to just look in the newspaper when the time came.
However, the DVD rental market has changed all this. Now, the ‘coming soon’ movie trailers are tailored to the genre, style, actors and directors of what you’ve rented. The idea is that if you enjoy the movie you rented, there’s a good chance that the movies on the trailer previews will be ones you’ll want to see. This is a smart marketing technique on the part of the DVD producers, as well as a service to the consumer.
I’ve found a lot of good movie picks this way. I’ll even admit to being geeky enough to have a notepad handy to jot down the names of movies for future use in movie choices. This saves me a lot of time as well. I no longer have to spend time I don’t have sorting through dozens of jackets and descriptions before renting and then hoping for the best. In the case of the ‘coming soon’ movie trailers, it’s true that a picture is worth a thousand words.